We maximize the use of natural and nature-derived ingredients in our products, but we’ll behonest: our products are not 100% natural. Many brands group nature-derived chemicals,such as SLS, as “natural”, because it is derived from coconut oil (just as an example).Nothing could be farther from the truth. We believe that the classification we’ve followed istransparent – in keeping with our values. Science allows us to formulate great products thatwork, by combining the best of natural goodies and absolutely safe synthetic stuff, and weare practitioners of that science. We guarantee, however, that our products are safe, and westay away from even doubtful ingredients.

We believe all of them are, and we especially keep in mind sensitive skin types whileformulating. There's also a collection of the gentlest among the gentle products suitable forsensitive skin. However, it was always recommended for people with sensitive skin to patchtest any new product on a small patch on their forearms before using them more widely.

Yes. We avoid harmful and even doubtful chemicals, and therefore, our products aresuitable for children above 3 years.

SLES is a safe surfactant and unfortunately got its name sullied due to its close resemblanceto SLS, a proven harsh surfactant and skin irritant.

Cocamide DEA has been determined by US FDA to be safe for use in rinse-off products atconcentrations less than 10%.

Most of the fragrances used in our products are blends of synthetic, natural, and nature-identical substances. We take care to ensure that the fragrances we use are compliant with the EU & IFRA norms for ingredient safety. Additionally, our fragrances do not contain propyleneglycol and phthalates and are completely safe for regular use.

Yes. And here’s why: Water-based skincare and cleaning products without preservatives canget contaminated and breed harmful bacteria and microorganisms. That said we do not useharmful preservatives but instead use safe preservative systems.

We define the different categories of hair types as:Straight: Hair strands tend to not have a bend or a curl.Wavy: Hair has a slight bend or wave pattern; somewhere between straight and curly.Curly: Hair has a definite curl, S-shaped, or loopy pattern. Can be prone to dryness and frizz.

Hair structure doesn’t refer to the number of hair strands you have, but rather the thicknessof each individual strand.Fine: A single strand is thinner than a sewing thread. If you take a strand of hairbetween your fingers you don't feel anything.Medium: A single strand is about the thickness of a sewing thread. If you take a strandof hair between your fingers, you can feel the hair.Coarse: A single strand is thicker than a sewing thread. If you take a strand of hairbetween your fingers, you can feel a strong, thick strand.

This is the level of moisture/oil on your scalp:Dry: Your scalp might be dry or flaky. You typically wash every 3-4+ days.Balanced: Your scalp is about the same a day after you wash it.Oily: You feel the need to wash your hair daily.

We define the different categories of skin types as:Dry: Rough, peels easily.Balanced: Not too dry, not too oily.Oily: Heightened sebum (face oil) production.Combination: Dry and balanced in some areas, but oily in others.