Developed by experts and backed by age-old beauty secrets, Charm & Glow is the perfect way to get that charismatic beauty you desire. Experience the best of beauty and nature with our range of facial kits, shampoos, conditioners, and beauty creams.

Fresh & Hygienic

Natural Blend

Enriched with Active Herbs

GMP Certified

Our Beauty Range

Pick what suits your beauty regime best from our wide selection of products.

The perfect blend of beauty & Ayurveda

The secrets to pristine skin and natural, ageless beauty are preserved in one of the world’s oldest systems of healthcare and healing, Ayurveda. It is about establishing a fine balance between body, mind, and spirit and it is only when all of these are in perfect harmony that you radiate from the outside and inside. Charm & Glow aspires to bring authentic beauty and wellness to the world through Ayurveda.

Discover our desire

In a world full of beauty quick fixes and chemically aided makeovers, we strive to motivate you to choose the path of nature to nurture your beauty needs. With Ayurvedic expertise of over 50 years, we work with powerful herbs and plants like Neem, Jojoba, Turmeric, Amla, and many more to create rare, safe and effectual formulations for deeply nourishing skin and tackling hair problems.

Inspired by nature, enriched with honest ingredients

Charm & Glow has a highly effective Ayurveda-inspired range of products, suitable for all kinds of skin and hair types. At the heart of our wholesome skin and hair care solutions are the finest ingredients from India’s lush gardens that contain all the purifying, nutritious, and balancing properties necessary to nourish, heal and repair the skin. with the goodness of potent Ayurveda ingredients.

Benevolent to body and planet

We harness the power of plant extracts with the intent to create holistic beauty solutions that are safe, honest, and effective. We commit to using naturally effective and sustainably sourced ingredients to achieve superior results. We support sustainable and environmentally friendly initiatives, promoting the message of recycling and responsible consumption while doing our part to keep the planet clean for future generations.


Are your products natural?

We maximize the use of natural and nature-derived ingredients in our products, but we’ll behonest: our products are not 100% natural. Many brands group nature-derived chemicals,such as SLS, as “natural”, because it is derived from coconut oil (just as an example).Nothing could be farther from the truth. We believe that the classification we’ve followed istransparent – in keeping with our values. Science allows us to formulate great products thatwork, by combining the best of natural goodies and absolutely safe synthetic stuff, and weare practitioners of that science. We guarantee, however, that our products are safe, and westay away from even doubtful ingredients.

Are your products suitable for sensitive skin?

We believe all of them are, and we especially keep in mind sensitive skin types whileformulating. There's also a collection of the gentlest among the gentle products suitable forsensitive skin. However, it was always recommended for people with sensitive skin to patchtest any new product on a small patch on their forearms before using them more widely.

Are your products suitable for children?

Yes. We avoid harmful and even doubtful chemicals, and therefore, our products aresuitable for children above 3 years.

You use SLES in your products. Is it safe?

SLES is a safe surfactant and unfortunately got its name sullied due to its close resemblanceto SLS, a proven harsh surfactant and skin irritant.

You use Cocamide DEA in your products. Is it safe?

Cocamide DEA has been determined by US FDA to be safe for use in rinse-off products atconcentrations less than 10%.

Are the fragrances used in Charm & Glow products safe to use?

Most of the fragrances used in our products are blends of synthetic, natural, and nature-identical substances. We take care to ensure that the fragrances we use are compliant with the EU & IFRA norms for ingredient safety. Additionally, our fragrances do not contain propyleneglycol and phthalates and are completely safe for regular use.

Do you use preservatives?

Yes. And here’s why: Water-based skincare and cleaning products without preservatives canget contaminated and breed harmful bacteria and microorganisms. That said we do not useharmful preservatives but instead use safe preservative systems.

How do I recognize my hair type?

We define the different categories of hair types as:Straight: Hair strands tend to not have a bend or a curl.Wavy: Hair has a slight bend or wave pattern; somewhere between straight and curly.Curly: Hair has a definite curl, S-shaped, or loopy pattern. Can be prone to dryness and frizz.

How do I know my hair structure?

Hair structure doesn’t refer to the number of hair strands you have, but rather the thicknessof each individual strand.Fine: A single strand is thinner than a sewing thread. If you take a strand of hairbetween your fingers you don't feel anything.Medium: A single strand is about the thickness of a sewing thread. If you take a strandof hair between your fingers, you can feel the hair.Coarse: A single strand is thicker than a sewing thread. If you take a strand of hairbetween your fingers, you can feel a strong, thick strand.

How do I understand my scalp moisture level?

This is the level of moisture/oil on your scalp:Dry: Your scalp might be dry or flaky. You typically wash every 3-4+ days.Balanced: Your scalp is about the same a day after you wash it.Oily: You feel the need to wash your hair daily.

How do I know my skin type?

We define the different categories of skin types as:Dry: Rough, peels easily.Balanced: Not too dry, not too oily.Oily: Heightened sebum (face oil) production.Combination: Dry and balanced in some areas, but oily in others.

What our customers are saying

Good Hair! Good Mood! Good Day! I recently got my hands on this herbal shampoo from Charm & Glow, this shampoo has goodness of Amla, Shikakai and Aritha that prevents hairfall & make hair strong, soft, smooth & shiny. Suitable for all hair types.

Neha Kucheria

Thank You Charm & Glow totally fell in love with the Charm & Glow Shampoo. My hair feels soft, wavy, sultry and beautiful

Tapsi Tandon

Thank you Charm & Glow for sending this amazing shampoo to bless my hair. I have been using this from last 2 weeks and can clearly see the difference in the texture. My hair feels soft and shiny. This shampoo has the goodness of amla, shikakai and aritha that prevents hairfall and give lustrous hair.


The goodness of Amla, Aritha and Shikakai help unleash your hair growth. Thank you Charm & Glow for sending me this amazing shampoo. Some natural ingredients that are known to protect your hair from the harmful chemicals and make them healthy. Natural ingredients like Amla Reetha and Shikakai helps in forget about hair woes.


Winters increase my love for tea, try the immunity boosting tea only from Care Health Benefits: Builds Immunity Helps Must have heard the old saying about adding Amla, Aritha and Shikakai to enhance our hair. These wonderful nature goodies provides the ultimate nourishment, shine to our hair and make it more softer. But making that mixture is really cumbersome, and many of us don't like to do that tedious task, even if it's good for our hair. Here's got a great way to combat that hardwork. How?? That's Charm and Glow Amla, Aritha and Shikakai Shampoo for strong hair. Detoxification Keeps You Look Youthful Enhance Metabolism, Go for it!

Rashmi Shewale

I was looking for something natural and got this. It has all the natural ingredients that are needed. In ancient times AMLA, ARITHA AND SHIKAKAI were the main ingredients used in hair. It was a great experience with this shampoo.

Vanshika Gupta